Section 1
HUBSPOT
CRM Data Quality
Lead Product Design, Data Visualization, User Testing
Facing challenges with data quality management in their CRM system, HubSpot initiated a project to provide greater visibility and control over data quality issues. The goal was to develop a dashboard that would allow CRM data operation professionals and admins to proactively manage data quality, thereby improving the overall effectiveness of marketing campaigns and sales processes.
CVS Health
Shopping Experience
Lead Designer, User Testing
CVS Health, one of America’s largest retail companies, sought to optimize their online shopping experience in response to changes in market dynamics, particularly due to the pandemic. The project centered around redesigning the online store to improve user experience, with a focus on modernizing the Product Listing and Product Detail pages to enhance customer service and increase sales.